Law Logo Design–How to Build a Creative and a Unique One
A good number of people like to joke about lawyers and their profession. Just search for lawyer jokes and the results you will get are shocking.
The other area people like making jokes about is a law logo. Like other businesses, your law firm should have a logo. Your logo needs to be very unique and should show a high level of creativity. A logo plays a major role in your business, and this is why you should have a good logo for your firm. To help you get started, here are some tips that will point you in the right direction:
Choosing a focal point
Exceptional logos are designed from a single reference point. The letter can be one the first initials of the names your business partners. You can use different names that have a similar starting letters in their names. You can also pick a letter that stands out from the rest. For example, Zane Law makes good use of the letter Z by capitalizing it.
Recreating an old logo
It is okay to pick a sophisticated logo. But the logo can also be something simple as long as it communicates the message. You can use the traditional logos and give them a twist. But the logo should be relevant to what you do. It is not a must to include words like “law firm” or “best lawyer” in the logo.
The hidden power of your firm name
You can make a unique and a great law logo by using your firm name. Many law firms have done it before and it attracts a lot of customers. This is a very effective way of making your brand known. A brand helps businesses stand out and build a reputation. The problem is usually how to design it. You can add some icons to the logo, or just use words alone. The key thing is to create a brand that shows confidence and builds trust for your firm.
Using the logo to tell people your job
A logo can be a great way of telling people what kind of work your firm deals with. For a divorce lawyer, you can use a picture of a couple to tell people firm deals with divorce issues. Personal injury attorney can use a crutch or a cast in the logo to tell people you handle personal injury and related cases. The logo is mostly very effective in telling people your area of expertise without having to explain.
A good law logo creates a good connection with the clients. The logo should communicate to people about your business. It has to provide a sense of professionalism as you don’t want people to think you are an amateur after seeing your logo. You can use the tips above to come up with a unique and business effective law logo.