We are living in the days when professional businesses and services cannot become prominent and reach full number of customers without an online presence. Back in the day, solicitors used Yellow Pages, but that became obsolete when people are using online resources instead.
In case you do not have an online presence, you do not exist, and that is something you should remember. Even when someone refers to your legal services to a potential client, he/she will check online for reviews and other factors before making up the mind.
It is vital to remember that search engine optimization is the best methodology that you should implement so that you can reach more organic visitors and potential clients. SEO for solicitors is different and more specific when compared with other industries and niches.
Ranking as a top search engine result on prominent search engines such as Bing and Google will provide you the ability to convert visitors into clients. The more traffic you have in combination with local SEO strategies, you will get more clients as a result.
We decided to present you steps that will help you improve your search engine optimization campaign for legal office so that you can stay ahead of your local competitors and bring more clients as well.
- Keyword Research
The first step in establishing proper optimization is by creating relevant keywords that people will use in search queries based on your local practice.
The idea is to conduct comprehensive research on your competitors so that you can determine which is the best phrase that will help you improve the number of potential clients.
As soon as you write down the list of keywords, you should use tools such as Ad Words platform that will help you determine the competitiveness as well as other things that may help you creates a perfect strategy.
We are not saying that you should pay to search engine to drive your website on the top result, but Ad Words tool features Keyword Planner tool that you can use to generate ideas and to identify the best search terms so that you can reach more visitors than before.
By checking here, you will be able to learn more on keyword research in overall.
- Optimize Your Keywords
Finding the ones that you will use is the first step, but now you have to optimize them and implement them inside your content and website. Therefore, you have to think about your local presence.
The first place that you should optimize is not your website, but Google My Business page. You are probably familiar with it since when you search some term such as Fast Food Restaurant, you will notice maps in the result and closest distances from your location.
Creating this particular page will provide you comprehensive benefits when it comes to optimization. You will create a mini website that will work within Google’s framework, and that will drive people towards your business and website.
On the other hand, when it comes to optimizing your website, you should think most on homepage and service pages, since they are the core of your business. The idea is to integrate keywords inside the content so that you can get better rankings.
3.Links and Citations
When you finish with keyword research and on-page optimization, the next step is to divide your practice from the competition. The best way to do it is by implementing links and citations.
Citations are mentions of your practice on various websites that you can find online. You can start by including NAP on your site, as well as a contact form in every single page.
You can start building them on various websites online that are providing listings on specific directories. You can choose national and general business directories as well as social media platforms in which you can promote your legal practice.
Check this link https://www.wikihow.com/Do-SEO, and you will be able to learn more on how to optimize your website by yourself.
At the same time, some directories are industry-specific for solicitors, and you will be able to list your business on them as well. Finally, you should check local directories as well so that you can improve your online presence.
On the other hand, hyperlinks or inbound links are high, and people are posting blog posts and articles on prominent sites and blogs, with the idea to present some information while the article leads towards your website at the very end.