You have to understand that local SEO for attorneys and law companies has entirely changed in the last few years. For instance, back in the day, local strategies included implementing proper keywords and waiting for people to reach you.
However, everything changed in 2016, when local SEO improved and varied, which lead to the ability for numerous law firms to compete against each other with ease.
By understanding the idea that Google is continually changing the local search algorithms, you need to find SEO companies that will help you reach perfection. It is imperative that you find someone who will use the best strategies possible so that you can contact the local customers.
We decided to present you tips that you should follow so that you can reach the top results in no time. Of course, it is vital to follow our guide so that you can understand how everything functions. Remember that SEO for law firms is not that simple, which is why we have presented you with a guide that will help you along the way.
1.Website Has To Be Mobile-Friendly
The days when PC was the only source for browsing are gone since most of us have smartphones that allow us to do it wherever we are. The more searches for legal firms are from mobile devices than desktop computers, which is why you have to create responsive site.
- Near Me Searches – you should make this critical consideration since it comes with specific mechanism when you are using mobile device. As soon as you decide to type some word, such as DUI attorney, the mobile app will recommend you tap: DUI attorney near me”. As soon as you click on the recommendation, you will be able to see the closest legal firms from your current location, which is something you have to implement as soon as possible.
- Voice Search – The most significant difference and game-changer in the form of mobile search is the frequent use of voice search instead of doing it manually. People have to pull their devices, and open search app, use the microphone and search based on voice criteria. Remember that the number of voice search queries has doubled from 2014, and teens are using it more than adults are in general.
- Location Awareness – If you wish to improve the power of your website with local SEO, you will be able to present your address so that a person who searches can see where you are based on their current location.
- Direct Data – The best way to improve your local SEO strategies is by implementing direct data that will help you along the way. We are talking about details that are vital for your practice, and the more gradual data you apply, the more authority you will get on local levels. You will be able to do it by adding hours of operations, specific practice areas, team members, phone numbers, reviews, payment methods, and regions served, consistent address locations, and ratings from external sources.
You should check here to understand everything about search engine optimization.
2.Content as the Main Principle of Local SEO
The idea is to reach the best possible results in a timely manner, which is why you have to implement relevant content that will help you along the way. Most law firms operate in targeted areas, which is why it is challenging to attract traffic and expose you to other markets.
If you wish to overcome this particular challenge and reach the growth in both exposure and traffic, you can do it by implementing news articles. Remember that news articles will help you reach people by publishing the latest information and news within your website.
The advantages of blogging are significant because it will help your local customers reach you faster, and it will boost your site’s authority so that you can become more transparent on search engines.
However, publishing articles is not only thing that you can do, because you need to find sources where you can share and present the content you are creating. That is why you have to combine content with social media platforms so that you can reach more people in short time.
Every single article has to be published to your official social media profiles because that will increase the traffic as well as number of visitors.
Apart from the idea that you will increase your traffic, the number of links from social media pages will help Google to consider your site as authorities when compared with others.
Therefore, content marketing will create a large amount of traffic as well as links towards your website, which will ultimately help you convert these visitors.
At the same time, more visitors mean more authority on Google, which will result in higher rankings based …