You have to understand that local SEO for attorneys and law companies has entirely changed in the last few years. For instance, back in the day, local strategies included implementing proper keywords and waiting for people to reach you.
However, everything changed in 2016, when local SEO improved and varied, which lead to the ability for numerous law firms to compete against each other with ease.
By understanding the idea that Google is continually changing the local search algorithms, you need to find SEO companies that will help you reach perfection. It is imperative that you find someone who will use the best strategies possible so that you can contact the local customers.
We decided to present you tips that you should follow so that you can reach the top results in no time. Of course, it is vital to follow our guide so that you can understand how everything functions. Remember that SEO for law firms is not that simple, which is why we have presented you with a guide that will help you along the way.
1.Website Has To Be Mobile-Friendly
The days when PC was the only source for browsing are gone since most of us have smartphones that allow us to do it wherever we are. The more searches for legal firms are from mobile devices than desktop computers, which is why you have to create responsive site.
- Near Me Searches – you should make this critical consideration since it comes with specific mechanism when you are using mobile device. As soon as you decide to type some word, such as DUI attorney, the mobile app will recommend you tap: DUI attorney near me”. As soon as you click on the recommendation, you will be able to see the closest legal firms from your current location, which is something you have to implement as soon as possible.
- Voice Search – The most significant difference and game-changer in the form of mobile search is the frequent use of voice search instead of doing it manually. People have to pull their devices, and open search app, use the microphone and search based on voice criteria. Remember that the number of voice search queries has doubled from 2014, and teens are using it more than adults are in general.
- Location Awareness – If you wish to improve the power of your website with local SEO, you will be able to present your address so that a person who searches can see where you are based on their current location.
- Direct Data – The best way to improve your local SEO strategies is by implementing direct data that will help you along the way. We are talking about details that are vital for your practice, and the more gradual data you apply, the more authority you will get on local levels. You will be able to do it by adding hours of operations, specific practice areas, team members, phone numbers, reviews, payment methods, and regions served, consistent address locations, and ratings from external sources.
You should check here to understand everything about search engine optimization.
2.Content as the Main Principle of Local SEO
The idea is to reach the best possible results in a timely manner, which is why you have to implement relevant content that will help you along the way. Most law firms operate in targeted areas, which is why it is challenging to attract traffic and expose you to other markets.
If you wish to overcome this particular challenge and reach the growth in both exposure and traffic, you can do it by implementing news articles. Remember that news articles will help you reach people by publishing the latest information and news within your website.
The advantages of blogging are significant because it will help your local customers reach you faster, and it will boost your site’s authority so that you can become more transparent on search engines.
However, publishing articles is not only thing that you can do, because you need to find sources where you can share and present the content you are creating. That is why you have to combine content with social media platforms so that you can reach more people in short time.
Every single article has to be published to your official social media profiles because that will increase the traffic as well as number of visitors.
Apart from the idea that you will increase your traffic, the number of links from social media pages will help Google to consider your site as authorities when compared with others.
Therefore, content marketing will create a large amount of traffic as well as links towards your website, which will ultimately help you convert these visitors.
At the same time, more visitors mean more authority on Google, which will result in higher rankings based on keywords you are using.
3.Multiple Attorney SEO
If you have a firm that features numerous attorneys, it is important to follow local SEO guidelines so that you can use it as advantage.
You can create Google My Business page in which you can list every single individual practitioner based on the Google Maps that work within your company.
You can choose different aspects of the law, such as taxation, estate planning, business litigation, personal injury, criminal defense and many more. You can do it for each person that works for your firm, as well as individual partners based on the practice areas you have in your firm.
Since most people tend to search lawyers based on specific attributes and categories, you should divide different law areas from your firm and optimize each one. According to statistics, majority of searches are conducted through mobile devices and voice searches.
People will search attorneys based on category level, creating more Google Maps, listings will help you gain greater exposure for the perfect type of client. This will prove more beneficial if you combine it with legal directories as well as proper optimization strategy.
The best way to grow your law firm and stay ahead of other legal businesses is by optimizing your website and content so that you can reach local customers. That way, you will be able to improve your practice.